How a WMS can support a data-driven digital transformation
Want to take your warehouse-based business into the fast lane? Find out how a WMS can support your digital transformation.

These days, businesses sit on huge piles of data – and that means every business, from conglomerates to corner shops.
In one sense, this proliferation of data is a source of stress. After all, a data breach or data leak could lead not only to reputational damage but also to a hefty fine under GDPR.
But in another sense, these heaps of data are a goldmine. Put to work, data can help you make decisions relating to every aspect of your business – from sales to marketing, from R&D to equipment maintenance.
Of course, this is nothing new. Businesses have always had reams of data they can analyse and implement. The difference is that nowadays data is analysed and implemented by cutting-edge tech.
Whether it's AI, IoT sensors or data analytics, the marriage of data and advanced tech is driving digital transformation.
Above all, this means a paradigm shift from gut feelings to evidence-based decision-making. Demand forecasts, picking path optimisation and more can be fine-tuned with number crunches, not hunches.
All this has the potential to improve customer satisfaction and bring them back to your company for more.
So, where does a warehouse management system (WMS) fit into all this? It starts and ends with visibility.
How can a WMS support your digital transformation?
A cloud-based WMS gives warehouse leaders real-time visibility into all aspects of their warehouse operations – from picking to packing, from replenishment to returns.
There's a reason these kinds of WMS are often referred to as a "single source of truth". They give you a dashboard from which you can look at your stock and sales. That data can then be analysed and turned into actionable insights.
Automation increases operational efficiency across the board. Workflows are optimised, from picking paths to stock levels.
A WMS lets you integrate your existing systems, whether that's data from legacy systems or more modern solutions, such as barcode scanners and voice-picking headsets.
Your approach to equipment maintenance becomes proactive, not reactive. This is because a WMS can be hooked up to sensors attached to your equipment that tell you when to schedule essential maintenance.

This way, you can keep all your gear in tip-top condition without disrupting the day-to-day workings of your warehouse.
In the old days – and these are more recent than you might think – data had to be analysed by third-party consultants or internal experts. The findings could be valuable, but they were almost always slow.
All that is a thing of the past now that cloud-based WMS solutions come with advanced analytics and forecasting. With a few clicks of the mouse, you get highly accurate, highly detailed insights into your operations.
These are sometimes linked with digital twins – virtual replicas of the warehouse that can be experimented with in a safe sandbox environment. This lets you try out new approaches to inventory management without disruption to your day-to-day operations.
Data for customers as well as warehouse teams
It's not just warehouse managers who benefit from improved data storage and analysis. Customers, too, get a better experience when interacting with your business.
This is because some WMS solutions come with a dedicated client portal. This is an online portal where they can track every stage of the transaction.
This adds value because it increases customer trust – and, in turn, encourages repeat custom. But there's more to it than just that. It also brings your business closer to customer expectations – customers who are now used to tracking their parcels on courier sites.
It's a great example of how digital transformation isn't a purely technical affair and does more than just satisfy the IT department. It has tangible benefits for customers, too – and when customers are happy, profits are likely to increase.
Digital transformations left, right and centre
A WMS can support data-driven digital transformation in distinct but overlapping ways.
Manual inventory checks are transformed into real-time tracking. Gut feelings are transformed into real-time analytics.
Human error is reduced as processes are automated and optimised. Bottlenecks are precluded rather than prevented. And inefficiencies are transformed into efficiencies at all stages of your inventory's journey from warehouse to doorstep.

What characterises a data-driven digital transformation?
Data-driven digital transformation is a concrete reality that can sometimes sound rather abstract. To drive home how tangible its benefits are, let's look at its four key characteristics.
1. Actionable insights
First, it's characterised by actionable insights. This is where reports are generated quickly with just a few clicks of the mouse. The data they're generated from is accurate and visible. The final findings can be actioned without needing to bring in expensive experts.
2. Cutting-edge technology
Secondly, it's built on cutting-edge technologies: in particular, AI and big data analytics. This surpasses human cognition and allows information to be processed on a large scale – and quickly, too.
3. A culture shift
Thirdly, it necessitates a shift in workplace culture.
Pre-transformation, decisions are likely to be made on the basis of gut feelings and useful but partial data. But once a cloud-based WMS has transformed a warehouse, those gut feelings get replaced by objective, machine-learned insights. This gives warehouse managers confidence that their decisions are based on facts, not fancies.
4. Comprehensive benefits
Finally, a data-driven digital transformation brings benefits that can be felt from management all the way down to the customer.
Accuracy is increased – you can achieve up to 99.98% picking accuracy with our
voice integration.
Mistakes are reduced, making for happier customers and taking the pressure off customer support. Meanwhile, staff know they're working efficiently and not wasting work time.
How we can help
Here at Minster WMS, we provide businesses of all shapes and sizes with highly capable, cloud-based WMS software backed by best-in-class technical support.
With our solutions, you can expect end-to-end visibility, near-perfect accuracy and highly detailed analytics – three benefits that can form the bedrock of any digital transformation. And because you can be up and running in hours, not weeks, you can start reaping the benefits straight away.
Keen to see how our solutions can support your data-driven future? Book a demo with our UK experts today.












